Online Selling Tips



  • Produce content. Modern online sales happens through content marketing. ...
  • Put calls to action in place, and let them work for you. Every online sale happens when a customer clicks a CTA button. ...
  • Create a mailing list. ...
  • Be social. ...
  • Help people. ...
  • Be all about customer retention. ...
  • Split test everything.



Work works

The web provides a level playing field for selling online. There are millions of consumers worldwide, but possibly thousands of competitor websites competing for their attention.
Starting to sell products online is just like starting any other business- it involves a lot of work. First you have to get visitors to your site, and then deliver great service and great products. The good news is that selling products online is much less expensive compared to opening a physical store.

Choose the right niche

“What product should I sell online?” is a question we get asked frequently. There is no right or wrong answer. With Selz, you can sell digital products, physical products, and even services.
That being said, considering the niche market you want to target will help you decide what kind of products to sell online.
The smaller the niche, the less competition, which means you have more chance of the buyer finding you. But be warned- it also means less potential buyers. So you need to balance the level of competition with the size of the market.

Make it easy for the buyer to purchase

Visitors to your website or blog tend to have a short attention span, so you generally have about 10 seconds to grab their attention when they first visit your site. Don’t put obstacles in their way or make them overthink. Many visitors will leave your site the moment they hit a snag.
Three golden rules are:
  • Don’t force visitors to register when they first visit your website
  • Don’t make the navigation on your website or blog complicated to use. Put the navigation at the top of the page.
  • Don’t make buying process long and don’t try to collect a lot of information from buyers. The more steps and information requested, the greater the friction, and the more lost sales you will have as buyers abandon their purchase.

Offer great customer service

When people purchase from a website, they are looking for reassurance before they purchase. Help them buy with confidence.
One technique when selling products online is to offer a guarantee that if the customer is not satisfied, you will refund them with no questions asked.

Promote your store

Having a great website or blog is not enough to bring in traffic and sales. You need to attract people to your store and help them take the step of making a purchase.
Put yourself in your prospective buyer’s shoes. What will they do? Most likely…
  • Search on Google for something they are looking for.
  • Ask for advice on a forum or from other people on social networks like Twitter or Facebook
  • Seek recommendations or reviews from other websites or social media
You will need to invest a considerable amount of time and energy each week to promote yourself. Try writing relevant articles or posts on your site, or do guest posts on other websites that your prospective customers will visit. Get other people to review your products on their website.
Focus on getting prospective customers to visit your blog or website. Use Google Analytics to see which sources bring the most prospective customers and which convert best to sales.



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